Social Media Stats

Social Media Stats

January 22, 2015 Rockn' Blog 0


15 Social Media Marketing Stats

  1. 85% of B2B buyers believe companies should present information via social networks. (Iconsive)
  2. And yet – only 20% of CMOs leverage social networks to engage with customers. (Marketing Land)
  3. Marketers will spend $8.3 billion on social media advertising in 2015. (NewsCred)
  4. “Interesting content” is one of the top three reasons people follow brands on social media. (NewsCred)
  5. 87% of B2B marketers use social media to distribute content. (NewsCred)
  6.  17% of marketers plan to increase podcasting efforts this year. (Forbes)
  7. As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. Only about 20% of consumer comments generate brand responses, and the average response time is over 11 hours. (eMarketer)
  8. Nearly three-quarters of US marketers believe customer response management on digital channels is important (so…25% think it’s okay to ignore consumers?); however, just one-third say their company does a good job at this. (eMarketer)
  9. Social media marketing budgets are projected to double over the next five years (Social Fresh)
  10. 66% of marketers claim that social indirectly impacts their business performance but only 9%t claim that it can be directly linked to revenue. (Forbes)
  11. Over 70% of US online adults use some form of social media networking. (Heidi Cohen)
  12. 72% of all internet users are now active on social media. (Jeff Bullas)
  13. The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Just 11% of marketers cite legal or regulatory concerns. (i-SCOOP)
  14. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. (i-SCOOP)
  15. By department, companies most often have dedicated social media staff (not surprisingly) in marketing (73%), communications/PR (66%) and customer support (40%). At the other end of the scale are legal (9%) and market research (8%). (i-SCOOP)

7 Facebook Marketing stats

  1. Facebook accounts for 15.8% of total time spent on the Internet. (Rocket Post)
  2. 71% of online adults use Facebook. 63% of Facebook users visit daily and 40% visit multiple times per day. (Heidi Cohen)
  3. More than a third (36%) of online adults use only one social networking site. Of these, 83% use Facebook. 8% use LinkedIn. (Heidi Cohen)
  4. One million web pages are accessed using the “Login with Facebook” feature. (Jeff Bullas)
  5. Nearly a quarter (232%) of Facebook users login at least five times per day. (Jeff Bullas)
  6. 47% of Americans say Facebook is their #1 influencer of purchases. (Jeff Bullas)
  7. 70% of marketers used Facebook to gain new customers. (Jeff Bullas)

3 LinkedIn Marketing Stats

  1. LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. (Real Business Rescue)
  2. The average time spent on LinkedIn per month is 17 minutes. (Rocket Post)
  3. 91 of the Fortune 100 companies use LinkedIn for candidate searches. (Rocket Post)

7 Twitter Marketing Stats

  1. The average time per month spent by users on Twitter is 170 minutes. (Rocket Post)
  2.  Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. The rest are lurkers. (Rocket Post)
  3.  Ironically, the most-followed brand on Twitter is…Facebook, with more than 13 million followers. Google is #3. (AllTwitter)
  4. eBay is the most engaging brand on Twitter. Starbucks is the fourth-most-engaging, and also has the fourth highest number of followers of any major brand. (AllTwitter)
  5.  Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Surprising: apparel brands are the least engaging. (AllTwitter)
  6.  Twitter now has over 550 million registered users, and 215 million active monthly users. (Jeff Bullas)
  7. 34% of marketers use Twitter to successfully generate leads. (Jeff Bullas)

3 Google+ Stats

  1. 18% of marketers plan to increase efforts on Google+ this year. (Forbes)
  2. There are now over 1 billion Google+ accounts, and that figure is growing 33% per year. (Jeff Bullas)
  3. Google+ has 359 million monthly active users. (Jeff Bullas)